For over 30 years, we've helped thousands of businesses, totaling over $12.5 billion in value, achieve successful exits using our three-stage approach: Strategize, Maximize, and Exit.

What's your Endgame?

To define your endgame, answer these four key questions...

As a business owner, your endgame shouldn’t be a distant, abstract goal. Knowing how you plan to transition to your next chapter, by when, and with what proceeds is a powerful tool shaping your current strategies and decisions.

Envisioning your exit, whether it’s selling to a strategic acquirer, passing the torch to the next generation, or another path, provides clarity and direction. This clarity can transform your daily decisions, align your goals, and ensure every action contributes to your ultimate aim. It’s about more than just the destination; it’s about optimizing every step of your journey along the way.

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Define your Endgame Course & Guide

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Four Questions Every Business Owner Must Answer

To ensure clarity and precision in your endgame planning

What's Your Endgame?

Clearly define whether your endgame is to pass the business to your children, sell to your employees, strategic acquirer, private equity group or an individual investor.

By When?

Determine your timeline for transitioning out of your business, as it will impact whether you focus on intermediate-term value or long-term stability and growth.

How Much?

What is your financial goal, or "walk-away number," is crucial for guiding your business strategies for growth, investment, and potential partnerships or acquisitions.

How Close?

Understand your current position relative to your walk-away number, including valuation and selling costs, is crucial for strategic planning and guiding business decisions.

"Begin with the end in mind"

- Dr. Stephen Covey

Author of The 7 Habits of Highly Effective People

A Popular endgame option is Selling to a third-Party buyer

Here are some Pros & Cons to keep in mind

Sell to Individual Investors

Pros

Simplified Process - Easier and potentially quicker than selling to a larger company.
Opportunity for Continued Involvement - The seller may negotiate a role in the business post-sale.
New Vision - Fresh perspectives and ideas from the new owner.

Cons

Limited Funding - Individual investors may have limited funds, affecting the purchase price or terms.
Misalignment - Risk of differing visions for the company’s future.
Diligence - Finding the right individual that aligns with the business’s ethos can be challenging.

Sell to Private Equity Groups

Pros

Cash Out Partially - Allows the owner to realize some liquidity while retaining a stake.
Growth Capital - Brings in capital and expertise for growth.
Professional Management - Can add professional management skills.

Cons

Loss of Control - The owner will likely cede majority control.
Short-Term Focus - Depending on the typical hold period of your private equity investor, some may prioritize short-term gains over long-term health.
High Expectations - Pressure for performance to meet investment returns.

Sell to Strategic Acquirers

Pros

Higher Valuation - Strategic buyers may pay more for synergies.
Complete Exit - Opportunity for a clean and total exit.
Growth Opportunities - The business may benefit from the resources and networks of the acquirer.

Cons

Cultural Clash - Risk of incompatible cultures and business practices.
Redundancies - Potential for job cuts or restructuring.
Loss of Brand/Identity - The business might lose its individual identity within a larger entity.

Our Promise To You

What you will learn: the 3 stages

#1 Strategize

Assess your readiness for exit and clarify your goals

Evaluate the sellability of your business and understand it's current and potential value

Identify areas for potential growth to enhance your business's value

#2 Maximize

Access our proven tools & resources to increase your business’s value

Focus on the eight key drivers that significantly impact company value

Align with your long-term goals and choose the right time to sell

#3 Exit

Partner with experienced M&A advisors who understand your goals and vision

Develop a customized go-to-market strategy for a smooth transition

Achieve the best possible value & terms for a successful and fulfilling exit

Exactly what you Will receive today!

As a business owner, you’re familiar with the challenges and complexities that come with steering your company day to day. But have you considered the transformative power of picturing your endgame? This simple yet strategic action is more than just setting a goal; it’s about creating a clear roadmap for your entrepreneurial journey.

Imagine having a destination so clear in your mind that every decision you make naturally aligns with it. This is what happens when you write down your endgame. It becomes a guiding star for your business, simplifying decision making. Let us guide you in making your endgame a reality as your trusted advisors.

here's a breakdown of everything you get today.

We will help you Strategize, Maximize, & Exit

You get instant access to:

Define Your Endgame Course & Guide

Total Price: ~~$997~~

free

about us

Learn more about your experienced team

Dr. Fernando Acosta & Dr. Leilani Felix-Acosta

Drs. Leilani and Fernando are award-winning Certified M&A Advisors and Licensed Business Brokers, as well as peer-reviewed published authors. Their goal is to help guide their clients define their endgame and making it a reality.

This husband-and-wife duo owns, operates, and leads multiple offices of First Choice Business Brokers (FCBB). They and their agents assist clients in building valuable companies and facilitate the buying or selling of businesses when clients are ready. Their professional backgrounds and shared personal history provide them with a unique level of experience and understanding for their clients. Drs. Leilani and Fernando completed their MBAs and Doctorates together, aiming to continue growing, serving their community, and delivering exceptional service to anyone seeking a career change. This could be through acquiring their first business, expanding an existing one, or planning an exit strategy. Their shared family values, passion for life, culture, and growth enable them to fully comprehend the importance of their clients' success.

Dr. Leilani Felix-Acosta holds a Doctor of Business Administration degree with an emphasis in eCommerce and a Master of Business Administration with a specialization in International Business. Similarly, Dr. Fernando Acosta holds a Doctor of Management degree in Organizational Leadership with a specialization in Information Systems & Technology, a Master of Business Administration with a specialization in Marketing, and a Master of Science in Information Management. Both are Certified Mergers & Acquisitions Professionals and active, contributing members of the International Business Broker Association (IBBA) and Mergers and Acquisition (M&A) Source, where they are innovators in the industry. Additionally, Dr. Fernando is serving as the Vice Chair of the Arizona Business Brokers Association (AZBBA) and is a Certified Business Intermediary (CBI).

Why First Choice Business Brokers?

National Reach, Local Expertise

The World’s Authority in Business Sales

Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed over $12.5 Billion in businesses for sale.

When it comes time to sell your business, we know that you want to be pleased with the outcome. You want to be confident you will get the compensation you deserve. To do that, you need a team of experts who understands business sales, a team who can bring you the correct information and latest market data to assist you in making educated decisions, resulting in a successful exit and maximum value from an endeavor to which you have devoted so many years. Many business owners wake up one day and decide that they need to retire. The knee-jerk decision with little-to-no preparation to sell can result in feeling overwhelmed with conflicting advice, low valuations, and ultimately, an unsuccessful sale of your business. The problem is that you’ve likely never sold a business before. You are unsure of your exit options and are concerned that you will not make the right choices. We understand that selling a business is often an emotional event and can be an overwhelming change in life.

You need a trusted team of advisors to help you. Don’t think of selling your business as a transaction; it’s a significant change in your life that takes a team of experts to help you navigate the process. That's why we built a framework for people who want to sell, that will maximize the value of your business.

Recently Sold Businesses

You Can Be Our Next Success Story!

Frequently asked questions

All your questions answered so you can make the right decision before moving forward!

How will the endgame course benefit me?

The top 5 things you will learn from this course:

1) Defining Your Endgame: You'll learn the importance of clearly defining your endgame, whether it involves passing your business to your children, selling to a strategic acquirer, or another option, to align your strategies and preparations effectively.

2) Setting and Achieving Financial Goals: The course and guide will teach you how to determine your financial goals, or "walk-away number," and use this target to guide your business strategies for growth, investment, and potential partnerships or acquisitions.

3) Understanding Your Current Position: You'll gain insights into assessing where you currently stand in relation to your walk-away number, including conducting a business valuation and understanding the frictional costs associated with selling your business.

4) Writing Down Your Goals: The importance of writing down your endgame to provide a clear roadmap, motivate you, and ensure every decision aligns with achieving your ultimate goal will be emphasized.

5) Timing Your Exit: You'll learn about the significance of timing your business exit, including understanding how different economic cycles can impact valuations and the overall strategy for when to sell your business.

Who Are Drs. Leilani & Fernando?

Drs. Leilani and Fernando are award-winning Certified M&A Advisors and Licensed Business Brokers, as well as peer-reviewed published authors. Their goal is to help guide business owners define their endgame and making it a reality.

Known as the Broker Doctor Team, this husband-and-wife duo owns, operates, and leads multiple offices of First Choice Business Brokers (FCBB). They and their agents assist clients in building valuable companies and facilitate the buying or selling of businesses when clients are ready. Their professional backgrounds and shared personal history provide them with a unique level of experience and understanding for their clients.

Qualifications

Drs. Leilani and Fernando completed their MBAs and Doctorates together, aiming to continue growing, serving their community, and delivering exceptional service to anyone seeking a career change. This could be through acquiring their first business, expanding an existing one, or planning an exit strategy. Their shared family values, passion for life, culture, and growth enable them to fully comprehend the importance of their clients' success.

Dr. Fernando Acosta holds a Doctor of Management degree in Organizational Leadership with a specialization in Information Systems & Technology, a Master of Business Administration with a specialization in Marketing, and a Master of Science in Information Management. Similarly, Dr. Leilani Felix-Acosta holds a Doctor of Business Administration degree with an emphasis in eCommerce and a Master of Business Administration with a specialization in International Business. Both are Certified Mergers & Acquisitions Professionals and active, contributing members of the International Business Broker Association (IBBA) and Mergers and Acquisition (M&A) Source, where they are innovators in the industry. Additionally, Dr. Fernando is serving as the Vice Chair of the Arizona Business Brokers Association (AZBBA) and is a Certified Business Intermediary (CBI).

Community

The Broker Doctor Team is highly engaged and actively involved in the community. They are members of various organizations, including Arizona Business Brokers Association (AZBBA), Texas Association of Business Brokers (TABB), Arizona Entrepreneurs, KNOW Women, National Society of Leadership and Success, International Honor Society in Business (Delta Mu Delta), the Golden Key International Honour Society, and professional organizations such as the International Business Brokers Association (IBBA) and M&A Source. The team is dedicated to building relationships and positively impacting their community through their involvement and membership in these organizations.

Who is First Choice Business Brokers?

Founded in 1994 by Jeff and Linda Nyman, First Choice Business Brokers has grown to become one of the nation’s most trusted business sales specialists. We have listed and managed the sale of over $12.5 billion in businesses. We’re thrilled to bring our decades of experience to business buyers and sellers.

Media Appearances/Features

First Choice Business Brokers has been ranked top 500 in “Entrepreneur's 44th annual Franchise 500” in 2023! We are thrilled to be part of this prestigious list and to celebrate the hard work and success of all the great brands that make up this year's ranking. In recent years, First Choice Business Brokers has been featured in Forbes, Inc., and Yahoo Finance.

Our Mission & Values

First Choice Business Brokers is a team of experienced, licensed professionals who specialize in buying and selling businesses. We understand that the process of buying and selling a business is unique and should not be compared to purchasing or selling a home. We are dedicated to providing our clients with the best selection of businesses and individualized attention. Our goal is to assist entrepreneurs in achieving their desired lifestyle through the buying or selling of businesses. We utilize innovative and creative systems to empower our clients to create and build their future through business. We are a world leader in the business sales industry and are committed to continuing to innovate in this field. We have undergone extensive training, becoming experts in business evaluation, marketing, and negotiations to satisfy buyers and sellers alike.

How does the process work once I submit my information?

Once you submit your information, you will instantly receive a welcome email containing your unique and secure course login credentials. You will be granted access to the Define your Endgame Course.

The course guides you through essential lessons and provides downloadable guides. We understand your time is valuable, so our courses are designed for flexibility—allowing you to proceed at your own pace and seamlessly resume where you left off.

For any inquiries or assistance in getting started, please contact us at [email protected] or call/text us at 915-900-5047.

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